Ryan Culham BTEC Film and TV: Research Portfolio

Primary Research

Examples of primary research: production research

Audience Feedback

For our audience research, we asked people to look at our advert and we got results based off them. The majority of people said they liked it, taken from a group of around 7 people, but we do have a couple of quotes from the people that we asked.

Beth: "I really enjoyed how the advert flowed and the music that went with it. The overall idea of it was good and it made me laugh a little bit. The advert did promote the deodorant of Dove, but it did seem a little bit indie and not professional. There was also a few shaky shots and out of focus moments, but overall it did good."

Kayleigh: "The advert was not too bad. It had a couple of good moments and nice shots but the music needed room for improvements as it did not fit the advert at all."

Matty: "I didn't really like how the advert flowed and came together. It all seemed like a jumble and a bit of a mess. I did like the shots but I feel like they could have been pieced together so much better."

From our audience feedback, I can safely say that there is definitely some parts to improve on, such as the music, continuity and overall piecing of the shots, but with that in mind, it seems that there is a lot of places to improve on.

Examples of primary research: survey / focus group

Survey Responses (18 responses)

How long have you been playing Maplestory?
0-1 years: 4 people
1-3 years: 5 people
3-6 years: 7 people
6+ years: 2 people

How many hours a week do you play Maplestory?
1-3 hours: 2 people
3-6 hours: 3 people
6-10 hours: 10 people
10-15 hours: 2 person
15 hours+: 1 person

Would you say the game has opened up more social opportunities for you?
Yes: 12 people
No: 4 people
Not sure: 2 people

Do you find it hard meeting people in real life, and is it easier online?
Yes, it's hard, and it's easier online: 13 people
No, it's easy, but easy online too.: 1 person
Yes, it's hard, and hard online: 2 people
No, it's hard, and hard online too: 2 people
Not sure: 0 people

Would you say the game is more than a game, and a social experience too?
I agree with that statement: 9 people
I disagree with that statement: 4 people
It's more of a social experience than a game: 2 people
Not sure: 3 people

Do you feel the game has good social elements?
Yes: 17 people
No: 1 person
Not sure: 0 people

For someone new to the game, what would you say a good social aspect is? *Optional*
"The party system"
"The buddy system is really great!"
"The chat system is really easy to navigate and has a lot to offer"
"Guilds are a great way to meet new people"
"The guilds"
"Party chat"
"Party quests bring people together"
"I like guilds"
"The guild systems"
"Guilds"
"Guilding system"
"I miss the family system, but guilds"

Examples of primary research: questionnaire